PRIVACY POLICY
Markov & Co. (“we”, “our”, or “us”) respects your privacy and is committed to safeguarding your personal data. This Privacy Policy outlines how we collect, use, and protect personal information when you interact with our website, markovco.com (the “Site”). We are devoted to maintaining the confidentiality, integrity, and security of your information in accordance with applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
1. Our Commitment to Privacy
At Markov & Co., we recognize the importance of personal privacy and data protection. We are committed to processing personal data responsibly, securely, and in compliance with data protection laws and best practices. This policy is designed to inform you of how your data is handled and your rights with respect to your personal information.
2. Scope and Data Controller Role
This Privacy Policy applies to all data collected or processed via markovco.com. Markov & Co. acts as the “data controller” in accordance with applicable data protection legislation, specifically for the purposes of the GDPR and the “business” for purposes of the CCPA, responsible for determining how and why your personal data is used.
If you have any questions or concerns about our handling of your data, you may contact us at [email protected].
3. Categories of Personal Data We Process
We collect and process the following categories of personal data:
– Usage Data: Includes data about how you use the Site, such as IP addresses, browser types, operating systems, referral sources, page views, session durations, and user interaction data.
– Account Data: Includes information like your name, email address, phone number, billing and shipping addresses, and login credentials you provide when you create an account or make an inquiry.
– Profile Data: Includes your preferences, past purchases, product interests, behavior on our Site, and other personalizations.
– Communication Data: Includes records of communications you initiate with our customer support team, including support requests, feedback submissions, and email correspondences.
– Technical Data: Includes data obtained automatically through your devices, such as hardware identifiers, device types, network information, language settings, and system configurations.
– Transaction Data: Includes details of your purchases, order history, payment methods, transaction amounts, delivery tracking, and billing records.
– Preference Data: Includes your marketing preferences, opted-in communication methods, product categories of interest, and cookie consent settings.
4. Legal Bases for Processing Personal Data
We process your personal data only where permitted by law. The legal bases for doing so include:
– Performance of a Contract: Where processing is necessary for the performance of a contract to which you are a party (e.g. order fulfillment, account management).
– Legitimate Interest: Where processing is necessary for our legitimate interests, such as improving services, ensuring website security, and marketing to existing customers, and where your rights do not override those interests.
– Consent: Where you have provided clear and informed consent for specific uses, such as when you subscribe to marketing communications or accept non-essential cookies.
– Legal Obligation: Where we are required to process your data to comply with applicable laws and legal obligations.
5. Your Rights Under GDPR and CCPA
Depending on your location, you may have the following rights:
– Right to Access: You may request a copy of the personal data we hold about you.
– Right to Rectification: You may request correction of incomplete or inaccurate data.
– Right to Erasure: You may request deletion of your personal data, subject to legal exceptions.
– Right to Restrict Processing: You may request that we limit how your data is processed.
– Right to Data Portability: You may request transfer of your data to another service provider.
– Right to Object: You may object to data processing based on legitimate interests or for direct marketing purposes.
– Right to Non-Discrimination: Under the CCPA, you have the right not to be discriminated against for exercising any of your consumer privacy rights.
To exercise any of these rights, please email us at [email protected].
6. Information Security
We employ a range of technical and organizational security measures to protect your data, including:
– Encryption of sensitive data in transit and at rest
– Role-based access controls and authentication safeguards
– Secure data storage and system monitoring
– Regular backups and disaster recovery practices
– Employee training on data protection obligations
These measures are designed to prevent accidental loss, unauthorized access, disclosure, or alteration of your data.
7. International Data Transfers
We may process your data in jurisdictions outside your country of residence, including countries not recognized as providing adequate data protection. Wherever your data is transferred, we ensure appropriate safeguards are in place — typically Standard Contractual Clauses approved by the European Commission or compliance with applicable regional laws.
8. Data Retention
We retain personal data only as long as necessary to fulfill the purposes for which we collected it, including legal, regulatory, tax, or reporting requirements. Retention periods include but are not limited to:
– Account and Profile Data: Retained for as long as your account is active and up to five years afterward.
– Transaction Data: Retained for at least seven years for financial compliance.
– Communication Data: Retained for up to three years after your last contact.
– Technical and Usage Data: Retained for analytics for up to twelve months.
Upon expiration of retention periods, data is securely deleted or anonymized.
9. Cookie Policy
Our Site uses cookies and similar technologies to enhance your experience. We classify cookies as follows:
– Essential Cookies: Necessary for the functioning of markovco.com (e.g., login, shopping cart).
– Functional Cookies: Enable personalization and usability enhancements.
– Performance Cookies: Collect aggregated statistical data on how users interact with our Site.
– Analytics Cookies: Help us analyze behavior to improve the website using third-party tools such as Google Analytics.
10. Cookie Management and Compliance
In compliance with GDPR and CCPA, we obtain consent for non-essential cookies and allow full control over cookie preferences via a cookie management tool when you visit markovco.com. You may also update your preferences or revoke consent at any time. Additionally, you may manage cookies through your browser settings.
11. Protection of Children
We do not knowingly collect data from children under the age of 13. If we become aware that personal information from a child has been collected without parental consent, we will take immediate steps to delete such data. If you believe your child may have submitted personal information, please contact us at [email protected].
12. Policy Updates
This Privacy Policy may be updated from time to time to reflect legal, technical, or business changes. Any material updates will be communicated through appropriate channels, such as a notice on markovco.com. Continued use of the Site after changes constitutes acceptance of the revised policy.
13. Contact Us
If you have any inquiries, concerns, or wish to exercise your data rights, please reach out to us at:
Email: [email protected]
Website: https://markovco.com
We are committed to full compliance with all applicable data protection laws and encourage you to contact us with any privacy concerns.