Privacy Policy for Markovco.com
1. Introduction
At Markov Co., we are committed to safeguarding the privacy, accuracy, and integrity of the personal data entrusted to us by users of our website, https://markovco.com. This Privacy Policy outlines our dedication to compliance with the highest data protection standards, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We believe individuals have the right to control how their personal data is collected and used, and we strive to ensure transparency and accountability in all our data processing activities.
2. Scope of the Policy and Data Controller Role
This Privacy Policy applies to personal data collected through markovco.com and associated online services. Markov Co. is the principal data controller with respect to the information collected. In this capacity, we determine the purposes and means of processing personal data and are responsible for its lawful management in accordance with applicable regulations.
3. Categories of Personal Data We Process
We collect and process the following categories of personal data, depending on the context of your interactions with our services:
– Usage Data: Includes information about how you use our website, such as your browser type, Internet Protocol (IP) address, pages visited, referring/exit URLs, time spent on pages, and general browsing activities. This data is gathered automatically through log files and analytics technologies.
– Account Data: Consists of information provided during account registration or login, including your name, email address, telephone number, postal address, and login credentials.
– Profile Data: Encompasses your preferences, purchase history, user behavior on our platform, and any customizations you make to your account.
– Communication Data: Comprises correspondence with our support teams, customer service requests, and records of all interactions through emails, chat logs, or other contact forms.
– Technical Data: Includes information about your device, such as operating system, device model, browser version, screen resolution, and system settings.
– Transaction Data: Relates to payments and delivery of products or services, including billing address, order details, payment confirmations, and shipping history.
– Preference Data: Contains information about your marketing choices, communication preferences, and product interests provided through opt-in forms or user account settings.
4. Legal Bases for Processing Personal Data
We rely on the following lawful bases under GDPR to process your personal data:
– Performance of Contract: Where data processing is necessary to fulfill a contractual obligation, such as providing requested goods or services.
– Legitimate Interests: Where we have a legitimate business interest in processing data that does not override your rights, such as analytics for service improvement, fraud prevention, and securing our network.
– Consent: In situations where you have freely given clear permission for the processing, such as marketing subscriptions and cookie tracking (where required).
– Legal Obligation: Where processing is necessary to comply with applicable laws and regulatory requirements.
For purposes under the CCPA, we do not sell your personal information and only use it within the outlined framework.
5. Your Rights
Under GDPR and CCPA, you have the following rights with respect to your personal data:
– Right of Access: You may request a copy of the personal data we hold about you.
– Right to Rectification: You may request that we correct or update inaccurate or incomplete data.
– Right to Erasure: You may request that we delete your personal data, subject to certain exceptions.
– Right to Restrict Processing: You may request a temporary halt to processing your data in certain circumstances.
– Right to Data Portability: You may request an electronic version of your information for transmission to another data controller.
– Right to Object: You may object to specific types of processing, such as direct marketing.
– Right to Non-Discrimination: Under the CCPA, consumers have the right not to receive discriminatory treatment for exercising data rights.
To exercise any of the above rights, please contact us at [email protected].
6. Security Measures
We implement robust security measures to protect your data from unauthorized access, alteration, disclosure, or destruction, including:
– Encryption of data at rest and in transit using industry-standard protocols.
– Access controls to ensure that only authorized personnel may access personal data.
– Regular backups and secure storage systems to prevent data loss.
– Mandatory privacy and security training for all employees and contractors with access to personal data.
7. International Data Transfers
For users located outside of the jurisdictions in which our servers are housed, your data may be transferred to, and processed in, countries that may not offer the same level of data protection as your home country. Where required, we utilize Standard Contractual Clauses and other safeguards to ensure compliant cross-border data transfers in accordance with GDPR and other international laws.
8. Data Retention
We retain personal data only for as long as it is necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Retention periods vary depending on the data category:
– Account and Profile Data: Retained until your account is deleted or upon request, subject to legal obligations.
– Usage and Technical Data: Retained for up to 12 months for analytics and security purposes.
– Transaction and Communication Data: Retained for 7 years to comply with financial and contractual obligations.
– Marketing and Preference Data: Retained until you opt out or withdraw consent.
9. Cookie Policy
Cookies are small data files stored on your device when you interact with our website. Markovco.com uses cookies for the following purposes:
– Essential Cookies: Required for the operation of the website and enabling security functions.
– Functional Cookies: Allow the site to remember user preferences and provide customized experiences.
– Analytics Cookies: Help us understand how visitors engage with our site using aggregated data.
– Performance Cookies: Assist in monitoring the effectiveness and efficiency of the website.
Cookies do not typically contain personally identifiable information, but in conjunction with other data, they may fall under the definition of personal data under GDPR.
10. Cookie Management and Compliance
Upon your first visit to markovco.com, you are presented with a cookie consent banner providing options to accept or manage cookies. You can update your preferences at any time within your browser settings or by using the cookie management panel accessible from our website footer.
In adherence to GDPR and CCPA, we only activate non-essential cookies based on your opt-in consent. Additionally, California residents may opt out of the sale of personal information (though we do not currently engage in any such selling practices).
11. Children’s Privacy
Our website is not intended for, nor do we knowingly collect personal information from, children under the age of 13. If we become aware that such data has been inadvertently collected, we will take immediate steps to delete it. Parents or guardians who believe their child’s data has been submitted to us should contact us without delay.
12. Updates to this Privacy Policy
This Privacy Policy may be amended from time to time to reflect changes in legal obligations or service offerings. Where substantive changes are made, we will take reasonable steps to inform users via website banners, email notices, or other direct communications. Continued use of markovco.com following such updates constitutes your acceptance of the revised Privacy Policy.
13. Contact
If you have any questions, requests, or concerns related to this Privacy Policy or our data protection practices, please contact us at:
Email: [email protected]
Website: https://markovco.com
We are committed to full compliance with applicable privacy laws and to protecting the rights and freedoms of our users. Please do not hesitate to reach out to us with any privacy concerns or inquiries.